How to Ruin a Great Design
With a city as busy as London, signs should be simple to read. The article talks about a few examples of poor design on street signs throughout London. The Diverted cyclists sign is very distracting to me because I immediately noticed that the D is much larger compared to the other letters. It looks poorly designed and as the article mentions, it can be distracting. This can be dangerous because it could cause accidents. It also looks unprofessional if one sign is designed slightly different than another sign if they are supposed to be the same. UPS changed their logo to a simple logo designed by Paul Rand and according to the article it was too bland. While logos should be simple enough to get the point across, they can't be too overwhelming for the viewer. London should reevaluate their road signs and change them to a simple, uniform design that is easy to understand to solve their traffic problems.
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